Life per se is about making the right choices. For diabetics, it’s a double whammy. We have another parallel world that we exist in and there is another set of choices to be made there too. It’s overwhelming to say the least. Our whole life finally becomes a ‘yes’ or a ‘no’. A series of choices that may seem easy at first, but are very difficult to achieve – hour after hour, day after day. When this thought translated into a campaign, it took the form of a series of postcards. Each card talks about a very specific intervention or caution that goes a long way in making the rules of the diabetic universe.